I was just going to publish this interview with a teeny intro, including the words *pride* *craft* *dreams*, but that’s not my way. So here is a little background story first.
I met Emily through a shared passion for interesting, creative and beautiful print media, crafty homes, unease with too many exclamations marks in any articles (though I am definitely guilty of this on twitter) and coffee shops. We both felt that there was nothing out there – as one, physical creation – for girls like us. And we weren’t that different, were we? Together, we embarked on understanding the people who we felt might love what made our own hearts flutter and our sense of personal strength, grow in its belief. We conducted focus groups, walked and sat within tiny corners of cities, meandered in museums, unfolded scrap books in cafes, spent hours on Skype (withOUT the video), wrote enormous emails defining our thoughts, drank wine and discussed until the early hours and sent many texts and tweets, when flashes of inspiration hit. I also met Adam, her wonderful partner and they met Charlie and a bunch of my lovely friends. Through it all, I have gained a wonderful friend, a confidant and a believer in doing things – I hope for life. After a number of months yakking at each other, we embarked on our own projects. I can also honestly say, that without Emily and that Lionhearted foundation laid, I would not be where I am now, with Lionheart Magazine. I hope that she found all our research helpful for her own dream, too. Drum roll… which iiiiis…The AMAZING Shipshape Studio.
I am extremely happy for Emily and Adam, opening Shipshape Studio, in November. A glorious, physical Lionheart! There you can make, peruse, drink tea, eat cake and bask in a little paradise of inspiration. I am very proud of them and I wish Shipshape every success. I know how much work goes into creating something from a spark of an idea and I know Emily will have done her Excel spreadsheets properly and not been forced into them, as I have with Charlie! He hates my paper cash book. Anyway, I implore everyone to visit Shipshape Studio when they are in London. Lionheart Magazine shall be stocked in there too – ROAR!
Here follows a little interview with Emily:
Hello, could you introduce yourself and your business?
Hello! I’m Emily and I’m the co-founder of Shipshape Studio, an independent crafty venue and boutique in Northwood, a leafy part of NW Greater London. Shipshape Studio is a creative venue that hosts a wide variety of crafty classes, ranging from fabric printing, to fashion illustration, to hand-sewing. We have a cute instore lifestyle shop open Tuesday to Saturday 10:30am-6pm. It’s full of gorgeous handmade and vintage homeware, stationery, art, clothing, gifts, and books, like Lionheart Magazine. We also sell vintage fabrics and craft supplies so you can get crafting at home. We’re opening our online shop soon so that you can shop Shipshape from wherever you are. I’m very excited about our range of own-brand home and fashion accessories, designed and made by me, which will be launching in January 2012 and will be available online and instore.
What made you want to begin such a venture?
Opening Shipshape Studio has always been my dream and I feel overwhelmingly lucky. Over the past 10 years I’ve started many different projects and tried lots of different things, which have all pushed me on my creative business journey and made me work hard to realise it in opening Shipshape Studio. I’ve found that making something yourself and the support of the creativity community are very empowering so we have created a friendly and inspiring space where you can learn new skills, meet like-minded people and feel at home. Design is a big part of our classes and we really believe that anyone can give it a go. All you need is a bit of confidence and one of our talented designer-makers to guide you, and you’d be surprised at what you can achieve! We’re also big believers in small businesses and individuals, which is reflected in the products we stock and the business workshops for creatives that we will be holding in 2012.
How would you describe the style of Shipshape Studio?
Shipshape Studio is design-led, but in an approachable way. Most of our shop fittings are things that we’ve given a second life to. We’ve sanded, stained, painted, planed, built – you name it, we’ve done it! Lots of our pieces are second-hand, from charity shops and scrap yards or are repurposed pieces, such as our storage unit built from stained and painted wine-crates. We’ve thought long and hard to create a space that makes people feel comfortable as we know some people can find it a bit daunting to go to a class on your own. I really love it and I hope you will too!
What can visitors/attendees look forward to – I heard whisper of classes by some very talented crafters?
Yes, lots of crafters! You can drop in to buy some handmade and vintage goodies in our shop or stick around and sign-up for one of our classes taught by some of the finest designer-makers, crafters and artists. There are lots of different ones to choose from, and we’re always open to new ideas. The classes are all fun, friendly and with small class sizes, and we serve complimentary tea and coffee from lovely independent companies, as well as homemade cake! Not all of our classes are available to be booked online quite yet, with more being announced just before Christmas, so drop us an email to email@example.com if you see one you like or have any ideas. We’re always happy to hear from you!
Do you think Lionheart Magazine would fit in well at your studio?
Absolutely! I think Lionheart Magazine fulfils a lot of things that people often find missing in their lives. Everyone’s always so busy. It’s the word I hear most often when I ask people ‘How are you?’ Busy is good, but it doesn’t leave a lot of time for the beautiful or the whimsical or to sit and think. Lionheart is definitely going to fill that gap. Craft, empowerment, wonderful writing, thoughts that make you think, and beauty. Those precious little moments of time just before bed or after dinner are no longer going to be filled with television or iPhones. I’m going to be reading Lionheart Magazine and drifting off to the wonderful world you’ve created.